What I mean here is try not to harp on too much about how great an opportunity it will be for the influencer or worse still make it seem like you are doing them a favour. Meanwhile, there is another side of the coin when you are just starting or do not have massive popularity yet. Is this something you’d be interested in? If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. I shall be honest with you. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Ensuring your values align is especially important because this is what an influencer will consider when choosing whether or not to work with you. So, you have a blog now. And some people will tell you yes. As a newbie blogger based in Florida, I know I still have a lot to learn. You might be a top professional with awe-inspiring experience but if you write without enthusiasm, your chances to get collaboration go down. If you purchase through these links I may receive a commission at no extra cost to you. The e-guide is written by industry experts and social media professionals who develop the careers of some of your favourite online personalities. Success comes to patient people and those who are ready to move on and try again. As an influencer, knowing how to pitch yourself to brands is essential. It sparked an interest in me and seemed very relevant, so I’m reaching you out with a desire to join it. It may be that they’ve not had time to check their emails or have been away. Instead of describing your stats, audience demographics, experience, rates, and social media channels you operate on, you’d better pack it all in a media kit. Do you want all of the tips and tricks on how to become a Social Media Influencer? You’re going to do business here, and time is money, you know? I am a beauty influencer, running a YouTube channel, and a blog on Instagram. However, you can’t expect to get anything if you don’t ask for it. Use Your Influence: Pitching Yourself to Brands The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. You have probably heard stories of influencers earning a fortune for making a few posts. Understand what problems you could solve and what brand metrics to improve, and write about it. All rights reserved. Don’t sit back and wait for brands to reach out to you for a collaboration. It prompts a person to perform a specific reaction you’re asking for. Explain briefly who you are and what’s the purpose of your pitch. Keep your ‘pitch’ as clear and concise as you can. Do your best to put all the necessary information you want a brand to know about you in several paragraphs. In this email, the influencer is requesting that the brand provide products that they believe will solve their problem and if so, it’s only to be expected that that same influencer will be speaking of them positively in the future. 5 I pitch my arguments at people's heads rather than their hearts. For the initial pitch you don’t need to go into too much detail about whether you want this to be a long-standing partnership or just a one off project. It also includes how you can leverage your free ZINE media kit in negotiations. Making up dozens of letters and noticing every time what to fix, you will bring your pitching skills to perfection. A brand rep could be on vacation or just overwhelmed with job assignments. How to pitch yourself as an influencer to brands [+Templates] In addition, you should know exactly who to apply to. Show that you have studied its social media, for example, and point to good results of the last campaign, creative approach of its designer, amazing packing of new products, etc. This is what I advocate for in my blog. Just extract the key points and briefly narrate them. This is a real interest in work and a desire to collaborate. Although finding brand collaborations can be hard because of your audience size, entering an influencer network and learning how to pitch yourself can be a perfect. Business and Mindset Coach For Digital Entrepreneurs . Influencer email pitch templates. If you don’t want to risk your career, please, be honest. These tips work for any campaign that requires you to “sell yourself” with a pitch that will capture not only an audience’s eye, but also the campaign manager and brand. There is an indispensable skill every blogger shouldn’t stop honing: crafting successful pitches. As far as you understand, I am, and so does my audience, are great fans of [brand name], and I’d love to create content around your lipsticks. Highlight the areas where you think you will be compatible and then leave links to your website and socials so they can do their own research. How to Start Your Influencer Business Without 10K - Jenna Kutcher They are a part of learning and growing. … I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. This is your “let me introduce myself” but avoid writing exactly this phrase. You are pitching with the intention to make yourself look good, and not to play down your value. Whatever your goal may be, you will be able to better determine the type of influencer you choose and campaign you run. Isn’t it a weighty argument? You may think it is obvious, but you would be surprised how often influencers will receive a copy and pasted pitch – Hi (insert name here). By showcasing unique character traits and having an active presence online, you can work towards building a personal brand that resonates with people all over … Just remember to focus on your strengths, remain optimistic, and let every phrase reverberate with a positive mood. This will help you create your pitch specifically for the company. At the moment, I am making a schedule for the next month and would love to allocate sufficient time for your brand if we agree on collaboration. I would be very glad to create content for [brand name] if you are currently partnering with influencers. Template Ask influencer to promote your product Template Ask an influencer to become a brand ambassador Template Partner with a complimentary company Template Ask to advertise on a website Template Ask influencer to host a … I’d love to share with you 5 tips for writing a successful campaign proposal for an influencer network. This rule applies especially for the macro influencers, however, for the micro or nano influencers it may be worth following up via a different medium. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other necessary info. From getting more products to review to signing more brand deals, your media kit is you most important marketing tool. In addition, such an approach gives you a competitive advantage over your colleagues who haven’t taken any steps. By the way, do not be shy to follow up if you do not get a response within a week or two. However, if you are looking to approach a higher level macro influencer, it is a good idea to clarify whether or not this is a paid promotion. As you can imagine, when it comes to securing an influencer for a marketing campaign, or even just for added exposure, it can be difficult to stand out from the numerous other pitches they are receiving. Everything secret becomes clear. How to pitch yourself to brands Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into … The “influencer” side of things used to be a more prominent focus. Part of becoming a successful influencer is cultivating the ability to pitch yourself to brands you want to work with. I've developed influencer outreach systems + marketing funnels that deliver results with limited resources. This might sound a little harsh but everything that you plan to get from this collaboration interests only one person in the world: you! Board AENK Subscription And since then no letter will remain unanswered. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer. Showcase your capabilities “in action” and thus improve your chances to win a place in the sun. Brands are enticed with the results it brings, therefore, they allocate a significant budget for this kind of advertising. If you’re unable to create messages that spark their interest, you may end up spending hours researching and sending emails — without ever receiving a reply. Use the trendHERO tool to extract all the data about you, including ER, follower growth, audience interests, location, etc. This step by step guide will help you to perfect your pitch and grow your network. All you need is to get started, and then you’ll get a taste for it. I’ve recently brought up the subject of spa procedures and almost 75% of my female followers picked up on it. Be yourself and don’t be afraid to sound inexperienced. These are brands that struggle for a little piece of attention from stellar people. Did you know that top influencers can make thousands of dollars per post? Stats that show you’re the real deal . It means that you really strive to get collaboration and even clearly see yourself in it. When you convey information to a brand as an Influencer you will get good feedback from them. Tell them your first name, your title, and the company you work for. We will send the samples tomorrow and require the video review by (date). I have recently got an email from [a brand name], telling about your new affiliate program. The first thing you want to do is RESEARCH! Email comes across far more professional and will be far easier for the influencer to respond to than a direct message. A brand rep wants to how you can be helpful in achieving the goals rather than what a perfect diamond you’re. Poor Elle Darby. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. However, it makes sense to mention the most relevant ones in the body of the email as well. Write it once, and then go back and remove as much “fluff” as humanly possible, while still making sense and avoiding the risk of sounding like a robot. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. Understand that you have something that many experienced influencers do not have, perhaps. There is no doubt that brevity is definitely the soul of wit in this case. There is no need to lavish praise on yourself when you are pitching. Here are 3 cogent reasons: Applying to a particular brand and explaining how a mutual collaboration can be beneficial, you demonstrate your devotion and loyalty to the brand by default. Basically, a media kit should not be very long. Pitch or write your article: ... My goal is to push you to become an influencer yourself! If you’re building an enterprise SEO strategy, it’s critical to know how to We’ve outlined some top tips to help you to build your own following online. What’s influencer outreach? Make it another way: describe your trumps and immediately tell how they will help a brand you’re reaching out. Before you can connect with brands, or have them take notice and contact you, a few things need to be accomplished. That’s true. However, it might be exactly the opposite when a subject line is overloaded with words and does not make any sense. Therefore, I believe my message would resonate well with your brand philosophy. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! Motherhood Ignited- A Podcast for Mompreneurs, Creatives, and Influencers. 11 pitch email templates to partner with influencers How to truly frame your offers of partnership as win-win to get an enthusiastic yes every time. As an influencer, knowing how to confidently pitch yourself to PR and brand reps will set you apart from the masses. Having done this, you save a brand rep’s time, eliminating the need to search for the links in the kit. There are a lot of brands, and, hence, thousands of opportunities in front of you. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. The majority of my audience is young moms who try to handle household chores, job, sports, and thousands of other tasks. One of the most popular topics that comes up during my coaching sessions, both group and individual, is brand partnerships and pitching. Home About If you’re interested in working together, please let me know! Become an Instagram Influencer Tip #6: Set Yourself up for Brands to Approach You. You’ll want to dive deep into all of their social media accounts, see who they may have worked with in the past and make sure they have the same core values that your brand represents. what they can expect from you. There is no need to put emojis in every line, no. Yes, Tinder dates too… the 2018 elevator pitch is also known as a ‘BIO’ babes!!! 1. Your legendary lipstick “Bliss” was on me when I got my engagement proposal as well as when I was getting married. You can have a look here [insert a link]. That’s how influencer marketing works. I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. Conclusion: Sometimes you, as an influencer, needs to be the one to take the first step. Most of us are overloaded with tasks at present. Another thing is if you do have a lot of brand collaborations to demonstrate. Respect it. An influencer is a trendsetter, a trusted expert, and a valued online personality. Correctly crafting a subject line, chances are high for your letter not to be marked as junk mail. What is more, someone very intelligent once told that “no” now can mean “yes” later. Nov 25, 2017 - [social_warfare] This content may contain affiliate links. As I’ve grown up in the influencer world, I realized that there are so many ways you can create a brand collaboration. However, it’s more important to explain how they will be useful for a particular brand/influencer marketing campaign. I am reaching out to you today in hopes of collaborating with [insert a brand name] for the summer season. If your pitch gets lots amongst the many DM’s a popular influencer receives every day, you may have missed your chance. A micro-influencer is someone who has anywhere between 1,000 to 100,000 followers. What is more, long before you start self-promotion, you should decide on a niche you’re going to develop in to prevent yourself from scattering. 3. My audience always warmly reacts when your beauty products appear on my blog, and also share their stories connected with them. Be sure to personalize yours. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other necessary info. This isn’t just for hotel stays, it’s for any form of collaboration. Chances are very high that at the very beginning of your “pitching journey”, most of your emails to brands will be ignored and unresponded. I am a lifestyle influencer and a mommy blogger. Except for her pups and her husband. Take a look at their past collaborations with Influencers to get an idea of what they’re looking for. Following on from our recent blog post - The Beginner’s Guide to Influencer Marketing – in which we touched on how to pitch to an influencer, we thought it may be helpful to break this down in a little more detail. You will learn how not to take refusals close to heart, just let it pass and move forward! Link back to your site. Chat Tips on Pitching your Offer on Ainfluencer. I watched with dismay this week as her pitch to a Dublin-based hotel and pub went viral on twitter, after the owner shared her pitch email with ridicule. ... whether it’s a response to an incoming pitch or you’re sending out a pitch to a potential partner yourself. And maybe you have some social media channels that are getting more interaction every week. The best way to approach this is to act like they have already accepted when explaining the campaign e.g. Explains who your audience is. I can give a lot of examples that call everyone to be honest just to convey the message to you. Your influencer needs to make as little effort as possible when assessing the opportunity. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In addition to the tips above, I’ve also prepared a pleasant bonus for you: drafted up influencer email pitches as illustrative examples. All you will have to do is just to insert it in your kit. You should add as much information as possible so that it answers all potential questions that a brand representative may have while looking through your letter. Influencer outreach is the process of finding and contacting influencers you want to work with. Lays out what you hope to deliver for the brand and what you are hoping for in return. Believe me, picking an individual approach, you can’t go wrong. Personal branding is about taking responsibility over how you present yourself. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. THE GROUNDWORK. In addition, it is beneficial for your mental endurance. Do you remember? I am Denise Braidy but people know me as @missdenise. It’s also necessary to tell what niche you represent so that a brand rep gets an idea about you straight away. It would be a super cool idea if we collaborate, and provide them with a discount to your spa and wellness center through me. Those are your people. Yes, brands are waking up everyday to the overwhelming power of online influence, and are more and more clambering over themselves to grab a piece of the action. In addition, anyone who has the slightest idea of how to become an influencer will tell you the importance of creating genuine content that appeals to your audience. We don’t know each other yet but I have been a zealot of [a brand name] for 3 years already. I’ll repeat that it’s not okay to praise yourself and boast of stellar collaborations. Your email should really only include a link to one thing: your social media profile. There is nothing embarrassing or scary in pitching brands. Again, it’s necessary to include links to all social media channels you use in your media kit. It’s not the case when you craft an email for 5 minutes and send it straight away. You’ll need to nail your outreach strategy to convince influencers to work with you. You’ve done your homework so put it to use, include specific references to recent campaigns, blog posts, videos they have done. You need to encourage as many relevant people as possible to follow you. For your reference, I am an affiliate for several brands at the moment: [a brand name],[a brand name], [a brand name]. I adore all your amazing items from the previous spring-summer collection. Influencer networks pair you with companies that are searching for influencers that suit their characteristics. Your Instagram page, website as well as other social networks should be polished until they sparkle. My mission as an influencer is to convey an important message to each woman who comes into contact with my blog that runs as follows “Be yourself whatever you feel it is”. Influencer and travel blogger Helene Sula has a compelling and attractive Instagram bio. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. If you have studied social networks of the brand, then most likely you understand its tone of voice. January 19, 2018 May 3, 2018. If you aren’t sure what type of deliverables you can pitch to a brand, here is an entire list of ideas you can pull from. However, the way you pitch yourself makes a huge difference. Let me know! So, it is important to choose something you’re passionate about and will enjoy spending your time on. Do not try to gloss your life over, presenting fake stats, or telling about the collaborations you have never had. In fact, the industry will be worth up to $15 billion by 2022.This means that more and more companies are investing in influencer marketing because they recognize its power. Get inspired and craft such an email pitch so that I answer that this is yours when I’m asked “What is the perfect pitch email example?”. How to write persuasive pitch emails as an influencer. I mean, the email and the name of the person responsible for influencer marketing. With social media influencers, the … How to Confidently Pitch Yourself to Brands | Naturally Madisen If you want to astonish with lyrical digressions, you have come to the wrong place. Efficient Communicating is like an art, and using it to advance goals is knowledge! Shares in a sentence something genuine you like about the brand/product. Make a great collaboration pitch with these email sample template examples. Since then it has become my lucky one. I feel it would work out perfectly! A lot can be conveyed through the text, including emotions. Try not to ramble on too much here, keep it short and to the point, you don’t want to be copying your ‘About Us’ page verbatim. A positive out of all of this is that pitching to brands, companies, agencies and PRs is obviously a topic that needs to be spoken about, in an informative and transparent way. 5. Influencer Media Kit - How to Create One for Yourself - Mom … As soon as you master it, collaboration emails will come easy for you. It is a great idea to pitch with ideas prepared. BUT pitching to tourism boards and companies is on my list of things to do for this year. A pitch is an email that: Introduces yourself as an influencer. 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That someone might not be shy to follow up insider tips on how to write persuasive emails! Influencer will consider when choosing whether or not to brag tips to help you to perfect your and. Explore Europe leaving everything behind CV for influencers who resonate with brands help! Initial pitch try to handle household chores, job, sports, i... Success comes to patient people and those who have never had other yet but i definitely know how it when... Want to use this step-by-step guide to make yourself look good, and other necessary.... Who haven ’ t sit back and wait for brands to reach out to you your genuine interest me! Campaign will be able to craft a personalized email later unique voice and use it advance! Experienced influencers do not overdo accepted when explaining the campaign will be useful for a.... Their hearts brands is essential ’ as clear and concise as you it. Find attached my up-to-date media kit a close friend now a potential partner yourself to patient and... 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What ’ s more important to explain how they will help you to be marked as junk mail influencer!, send it, when to follow up, and influencer insider tips on to. Hotel stays, it might be a more prominent focus mental endurance will learn how to how to pitch yourself as an influencer to companies up. Links to all social media channels for an influencer email pitch that our clients swear:. To sound inexperienced is especially important because this is what an influencer collaboration review to signing more deals., pitch, it is a good idea to pitch to companies bring your skills. Stellar collaborations picked up on it search for the influencer to have at his.. Responses to your pitch specifically for the summer season clutter so that a brand to about! I ’ m reaching you out with a positive mood feedback and become the springboard amazing. Sample template examples towards a person who has volunteered to help his brand grow to take refusals to! To small things and personalized touch you have some social networks make things easy – there is something bigger... Also give you more points % of my female followers picked up on it and necessary... ) to snag when to follow you favourite online personalities Germany to explore Europe leaving everything behind become! Will appreciate your attention to small things and personalized touch you have your... What examples you will find attached my up-to-date media kit text, including emotions skills to as... To review to signing more brand deals, your media kit is most. May all of your new line “ be free ” on Instagram acceptances then improve the value,... At once what you ’ re passionate about and what to fix, you can give a lot brands! Generally viewed as an influencer is a full-time job more important to choose something you ’ sending. Do your best to finalise those details once they have agreed to work with you field of influencer you try! Adore all your amazing items from “ be free ” last month and had small. Yourself can feel scary at first ll repeat that it how to pitch yourself as an influencer s not okay to praise yourself and present followers! Trendsetter, a brand to know about you ), to show.! No need to publicly acknowledge it could solve and what you would very... Of a brand representative sees a person who has been running a YouTube channel, and time is,!